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Advisor Consumer Research

Date: Apr 1, 2021

LOCATION: Calgary, Alberta (CA-AB)
JOB NUMBER: 51662

Why you should join us:

Are you a market research and insights professional looking to contribute meaningfully in service of an iconic Canadian brand? Do you desire to use your skills to connect with Canadians about what matters most to them?

Team members use their market research skills to impact business results in one of Canada’s largest retailers – we serve hundreds of thousands of customers each day, and Petro-Points is one of Canada’s largest loyalty programs.  In this role, you will ensure that the voice of our customers and loyalty members remains at the center of strategic and tactical decisions.  You will research sentiment related to loyalty program innovation and offers, communications effectiveness for retail and mass media campaigns, and evaluate Live By The Leaf TM brand strategy and tactics.

Our Customer Experience Insights team is responsible for representing customer data and customer voice in a wide range of strategic and tactical decisions.  Working with colleagues across Sales & Marketing, we’ll call on your expertise to support the future of our Petro-Points loyalty program, our convenience retailing, fuel and car wash business, email communications, offers, promotions and more.  

If you’re intrigued by the energy transformation and keeping Canadians moving in a lower carbon future, then this could be the opportunity for you!   Every day you will be challenged to Live By The LeafTM.To learn more about us and the exciting things our Petro-Canada team is doing click here

You will use your expertise to:

  • Represent the voice of our retail and wholesale customer, using market research to support Brand Marketing category and business objectives
  • Work with market research and segmentation and analytics, uncovering actionable ‘so what’ insights to guide business strategy and decisions
  • Utilize market research software tools to author, program and execute research studies to meet project objectives
  • Manage research community health and engagement
  • Assist in the development and evaluation of the annual retail campaign calendar, campaign messaging and testing of communications creative

We’d like to review your application if you have…

Must-haves (minimum requirements):

  • Five years of quantitative market research experience preferred, qualitative experience an asset
  • Experience with statistical software packages such as SPSS, R, or similar tools
  • Experience programming and deploying market research surveys using an online research platform, such as Qualtrics Research XM or similar
  • Experience executing medium complexity studies: written surveys, programmed, deployed and translated analysis into key insights presentations
  • Experience presenting findings and recommendations from market research in a comprehensive and focused manner
  • Experience maintaining research panel health of loyalty members through survey deployment management, panel engagement and the management of incentives
  • A Bachelor’s of Commerce degree, Master of Business Administration (MBA),  or equivalent experience
  • Expert knowledge of market research methodologies and practice and the principles of questionnaire design, either as a practitioner or client / user of market research
  • The demonstrated ability to translate research results into actionable insights and impactful presentations
  • Exceptional communication and stakeholder management skills with ability to filter and translate study results into insights for business owners and leaders.
  • Excellent presentation skills with ability to adapt results into presentations and lead workshops
  • Proficient time management and project management skills to manage a steady volume of analytical projects and timelines
  • The ability to collaborate with multiple stakeholders to understand market research project objectives and design research plans
  • Alignment with our values: safety above all else, stronger together, operational discipline, curiosity and lifelong learning, and act with integrity

Preference for:

  • Experience with MS Power BI and Environics Analytics PRIZM cluster system
  • An understanding of customer segmentation principles, with experience in Environics Analytics PRIZM scheme

Where you’ll be working, your work schedule, and other important information:

  • You will work out of our Calgary head office, located in the Suncor Energy Centre at 150 – 6th Ave S.W.
  • Hours of work are a regular 40-hour work week, Monday to Friday, with the potential for extended work hours based on business needs
  • We require qualified and safety-focused employees for business-critical roles that maintain our commitment to operational excellence and reliable operations. We are using technology to conduct virtual interviews to adhere to physical distancing recommendations and we are well set up for remote onboarding and orientation
  • Suncor encourages everyone to do their part and support global efforts to limit the impact of COVID-19 with good hygiene practices, physical distancing, and with care and consideration for the people around you. For more information on how we’re responding to COVID-19, click here. #StrongerTogether

Why Suncor?

We are Canada's leading integrated energy company with a business portfolio that includes oil sands development and upgrading, offshore oil and gas production, petroleum refining, and product marketing under the Petro-Canada brand. Our global presence offers rewarding opportunities for you to learn, contribute, and grow in a variety of career-building positions. We live by the value of safety above all else – if it isn't safe, we don't do it. Our strong track record of growth and a focus on sustainability mean tremendous potential for the future. Learn about our purpose and values.

In addition to rewarding job opportunities, we offer an attractive employee package, including:

  • Competitive base salary, compensation programs, and an annual incentive program
  • Flexible benefits package
  • Rewarding pension and savings plans

Stay connected to us:

We are an equal opportunity employer and encourage applications from all qualified individuals. We are committed to providing a diverse and inclusive work environment where every employee feels valued and respected. We will consider accessibility accommodations to applicants upon request. Check out our social goal to learn how we are working to build greater mutual trust and respect with the Indigenous Peoples in Canada.

JOB CATEGORY: Business Professionals